Making or breaking performance in an economic crisis – Article in People Dynamics by Laurence Grubb, MD Khokhela
In a tough market, sales team effectiveness is critical. How can you get your sales team to perform better?
The current challenges in the South African economy see businesses cutting costs at every corner in order to survive. An alternative solution to improving profitability in a turbulent market is to focus more on increasing revenue. What would it mean to your business if your sales team could increase their sales by 10% or increase market share by 5%? Do you drive revenue or do you drive margin?
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